Did you know that testimonials are one of most under-used sales tools in real estate? The power of your current customers to sell your value to others is far greater than your own power to sell yourself. And unlike most forms of real estate advertising, testimonials are free! Unfortunately, most agents spend years generating happy…
A few days ago I heard that an old friend of mine, Rick Bakke, had just passed away. I hadn’t talked to Rick in a couple of years, but back when I was a struggling new agent 7+ years ago, Rick was kind of the maverick warhorse in the office — a high-volume agent who…
Here’s a reminder of how easy it can be to overlook important information when representing clients in a transaction. We’re sharing it in the hopes it will help someone avoid making the same mistake in the future: Home buyers Bob and Ellen (not their real names) weren’t looking for a property in a flood-prone area….
Last Saturday Libby and I attended Active Rain’s first birthday party at Magnolia Park and had a great time! Having only been on Active Rain for about a month it was my first opportunity to really interact with a lot of members all at once, and I was impressed by how down-to-earth and friendly everybody…
If you haven’t already picked a target market, now is the time to choose one that has good potential for you and focus on it. While you may like you are limiting yourself, you are actually giving yourself the opportunity to fully develop your expertise and capture market share as a result. Sure, that sounds…
