Archive for April, 2007
When Assessing Home Value, Think Functionality
Sunday, April 29th, 2007As real estate agents, we spend a lot of time helping home buyer and seller clients get an accurate idea of the market value of their home, or of the home they’re considering purchasing.
Here’s a quick note about something that came up when I was talking (OK, nearly arguing) with a mortgage agent from the national [...]
Real Estate Photos
(Did you really want the cat in the picture?)
Tuesday, April 10th, 2007
Bad photos of homes for sale can cause the money and effort put into staging the property go to waste - don’t let it happen!
Once a home is staged and ready to be listed, it’s time for photos to be taken for marketing materials and, most importantly, the online photo galleries.
And here’s where many homes [...]
How to Make Your Real Estate Event Tax Deductible
Sunday, April 8th, 2007If you want to ensure that all or a substantial portion of your next client appreciation event is tax deductible, just follow these 9 steps:
Advertise It
Invite your clients by sending something out in writing - a note card, flyer, post card, email, etc. Make it clear that it is not just a personal party, [...]
Sewer Scoping Saves Home Buyers Thousands
Saturday, April 7th, 2007
Want Your Clients to Avoid This?
Start talking about sewer scoping to a room full of real estate agents and chances are only a few will know what you’re talking about. But scoping the sewer during the buyer’s inspection period can detect expensive underground problems - ones that are often not covered by home insurance!
The picture [...]
Put Your Marketing on Auto-Pilot
Wednesday, April 4th, 2007Here’s something I learned during nearly eight years of full-time real estate: Treat every client like an investment that will generate compound interest, and you’ll be amazed at how business comes back to you over the years.
I’m mentioning this because I see so many agents, experienced and new, who make the same mistake I [...]