Online Marketing
Sending an Email Newsletter? Make Sure Your Content Rocks!
Saturday, December 20th, 2008Thinking about sending out a monthly email newsletter to your real estate clients?
The first question to ask yourself is, “What information am I going to be sending?” Or, more specifically, “Why should someone open this email?”
This is HUGE. Let’s face it, can you think of any one of your clients who’s not already bombarded with [...]
Dynamic Drive Has Great Tools for Your Real Estate Website
Monday, August 4th, 2008If you’re a bit of a techie you should know about a great site I was referred to by Seattle pet photographer Jamie Plughoeft (you can check out her excellent dog and cat photos at www.cowbelly.com.)
It’s called Dynamic Drive, and you can find javascript and dynamic html script to create all kinds of cool features [...]
How to Buy a Domain Name on GoDaddy
Thursday, July 24th, 2008If you’re a real estate agent you need your own domain name. (Yes, even if you don’t have a website yet!) Get one in just a few minutes on GoDaddy.com.
How to Add an Email Newsletter Signup Link to All Outgoing Emails
Thursday, July 24th, 2008If you have an email newsletter, it’s easy to encourage people to sign up for it just by adding a link and a call to action to the signature line of all your regular emails. Here’s a quick video showing how to do it.
Put Ask the Builder Videos on Your Website
Wednesday, July 16th, 2008Here’s a cool way to add some interesting content to your real estate website or blog. Just copy some code from Tim Carter’s Ask the Builder website, paste it into your website or blog, and you’ve got this little widget, below:
You can choose different styles and sizes of the video box just by checking [...]
Google Hates Perfectionists
Friday, May 16th, 2008Well, confession time here at The Agent Guide headquarters. We’re in the process of a massive website makeover, including even a domain name change (so that I don’t have to spend the rest of my life explaining on the phone that no, I am not “The Agent Guy”.
I fell into the well worn [...]
Should You Quit Real Estate?
Wednesday, February 27th, 2008“Quit now” was marketing expert Seth Godin’s Plan A advice a few days ago to the group of real estate agents he called “order takers”. (You know, the ones who were just carried along by the great housing market we had until a year or so ago.)
To be fair, we ALL benefited from those conditions. [...]
When Great Web Design Benefits a Great Cause
Monday, January 28th, 2008
Want to see an example of a beautiful website?
Check out FreeRice.com. It’s fabulously simple, and a great example of everything that most real estate websites are not.
(There’s no whirling, search engine-blocking flash entry page, you’re not immediately greeted with a big paragraph explaining what FreeRice does, and the page doesn’t offer you a ton of options.)
What it [...]
Do Your Real Estate Photos Measure Up?
Friday, January 18th, 2008Do your home listing photos end up looking like this?
Or are you able to transform them into this?
Yes, that’s the same room. C’mon, admit it - you’re impressed, no?
Here’s my prediction:
Good staging and photography are going to be absolutely key to getting home listings in the future.
(And, key to having them sell at the [...]
Marketing Coincidence? You Be the Judge
Friday, January 11th, 2008I’m always fascinated with figuring out why an advertising campaign uses a certain font, color, sound theme or person to portray a product.
(This is especially useful when you know it’s been a successful campaign, since if something gets used consistently in marketing it must have a proven payoff.)
So on Monday, the day before the New Hampshire primaries, I was [...]