Oops! April Fools on Me

Well I’m happy to say after my outraged post about Google Street Views that it really IS a joke, as was kindly pointed out to me by Kim Brown on Active Rain.  Phew! I could just delete the post, but since I’m always making a big deal about double-checking sources to make sure information is correct…

Google Interior Views – Is This For Real?

Oops — this WAS a joke, fortunately, as graciously pointed out by the nice people on Active Rain.  I left it up as a reminder to always double-check info before you publish! This morning I ended up on the Diverse Solutions dsListingExpress website and saw something that seriously made me think I was reading a…

Zillow vs. Case-Shiller – What You Need to Know

The Freakonomics blog at the New York Times made an interesting point this morning about why Zillow’s housing price-index numbers show less decline in home prices than do the widely circulated Case-Shiller numbers. The reason is that Zillow’s numbers don’t include the sales of foreclosed homes, and in some markets those make up a huge proportion…

How to Find Out Who’s Making those Annoying Calls

Have you ever gotten a call from a strange number that you suspected was a marketing call, but when the call went to voice mail no one ever left a message?  It can be annoying, especially when you’re in real estate.  (After all, don’t we secretly always wonder if  this was some great referral from…

Top Reasons People Unsubscribe from Email Newsletters

Are you sending out real estate marketing via email to your prospects and clients?  Email can be a powerful tool for you and an incredibly useful medium for your readers, as long as you remember… real estate email marketing needs to be approached CAREFULLY.  Here’s a recent graph from the marketing research firm Marketing Sherpa that shows…

Use HousingTracker.net for Housing Data Statistics

HousingTracker.net is a cool resource that provides housing data for major cities in the U.S.   They track listing prices and inventory levels, and providing housing data charts and graphs going back a few years. Here’s an example of some of the information on the Seattle page today, 03/25/09: They also provide charts of housing data…

Need a Real Estate Logo? Try Siah Design!

The best real estate logos not only look good, they also get the message across about what the company does.  Ideally they do it in an imaginative way that leaves you saying “I get it!” and “Whoa, how cool!” at the same time. Can I tell you how DIFFICULT it is to find a designer who actually…

Real Estate Blogging? Watch those Copyright Restrictions!

When you’re blogging for real estate it’s often interesting to quote a news article or some text from another realtor’s blog in order to demonstrate a point.  But when does a quote cross the line and become copyright infringement? Here’s a good article about copyright law that explains in detail what you need to watch…

Twitter Weekly Updates for 2009-03-22

Found a new site for adding forms to your website, looks good and there’s a free option — http://wufoo.com/ # Powered by Twitter Tools. Tweet

3 Reasons Why Your Next Real Estate Website Should Be a Blog

Do you hate your real estate website?  If you’re like 80% of the real estate agents I talk to the answer is a resounding “Yes!”  Here’s why you should consider making your next website a nice, clean blog-based site. 1.  Your Blog Can Look Just Like a Website A blog is really any website designed on…