Here’s something you should know about your marketing: There are ways to write that make people very likely to DO what it is you want them to do. Here’s the problem: Most of us have no idea how to write that way! Real estate is a marketing business. We sell our services and especially our listings all…
Postcards are a great way to market yourself in real estate. People don’t need to open an envelope to see what you sent them, and your postcard is almost guaranteed to get at least a three second look. But what makes people want to keep your postcard around for more than three seconds? If you’re sending…
I was teaching a clock hours class the other week and surveyed the agents to find out what they were doing for marketing and how it was working out. The person who had the best results from a specific marketing push was a lady who dropped pumpkins off at her clients’ homes before Halloween and got a…
