Did you know that testimonials are one of most under-used sales tools in real estate? The power of your current customers to sell your value to others is far greater than your own power to sell yourself. And unlike most forms of real estate advertising, testimonials are free! Unfortunately, most agents spend years generating happy…
A few days ago I heard that an old friend of mine, Rick Bakke, had just passed away. I hadn’t talked to Rick in a couple of years, but back when I was a struggling new agent 7+ years ago, Rick was kind of the maverick warhorse in the office — a high-volume agent who…
Here’s a reminder of how easy it can be to overlook important information when representing clients in a transaction. We’re sharing it in the hopes it will help someone avoid making the same mistake in the future: Home buyers Bob and Ellen (not their real names) weren’t looking for a property in a flood-prone area….
Only if you are committed to exercising and improving your health! But how many times does a new or struggling real estate agent hear these words of advice? (“You need to just start joining organizations so that you meet people — try a health club.” The advice is well intended, and useful if further direction…
