As you start ramping up your real estate marketing now that 2012 is here, you might want to check out the House of Magnets website for ideas to complement your other projects. They offer a good selection of magnets in the form of calendars, sport schedules, business card holders, and more — and their prices…
If you’re a real estate agent who sends regular marketing pieces to your past clients, contacts, and/or a farm, you might be surprised to know what your potential future real estate clients are thinking about towards the end of the year. (I’m talking right now primarily about home buyers, but of course their mindset affects…
A Facebook business page (also known as a Facebook fan page) can be a great way to promote your real estate business, even taking the place of a standard website if you don’t have one yet. (Facebook business pages are free, versatile and easy for non-techies to edit and add content to.) The problem is…
Eyejot is a cool real estate marketing tool that agents can use for sending short video messages via email. My friend and colleague Greg Perry (a self-made techie and one of the first local agents to become a powerful blogger) pointed it out to me a few months ago, and I just noticed what a…
Love Facebook? Hate Facebook? Have a personal Facebook profile, but not sure how to use it for your real estate business? (All of the above?) Regardless of which category you fall into, here’s what you need to know: Having a Facebook business page (also called a Facebook fan page) is a great way for you…
Are you getting questions about mortgage refinancing from your real estate clients? I am, and I recently found a good consumer’s guide to home loan refinancing by the Federal Reserve Board. One of the reasons I like it is that it seems to clearly explain some mortgage topics that people commonly get confused about, including:…
Looking for a nice way to reconnect with your real estate clients? At this morning’s office meeting I heard from some agents who are popping by their clients’ homes to say hello and drop off a Hot/Cold thermal bag as a gift. These bags keep items hot or cold for up to 3 hours, and…
Are you sending out real estate marketing via email to your prospects and clients? Email can be a powerful tool for you and an incredibly useful medium for your readers, as long as you remember… real estate email marketing needs to be approached CAREFULLY. Here’s a recent graph from the marketing research firm Marketing Sherpa that shows…
The best real estate logos not only look good, they also get the message across about what the company does. Ideally they do it in an imaginative way that leaves you saying “I get it!” and “Whoa, how cool!” at the same time. Can I tell you how DIFFICULT it is to find a designer who actually…
I was cruising around the Yahoo real estate section the other day and stumbled upon an interesting research study about how home buyers and sellers choose real estate agents. I definitely think it’s worth your time to read, especially since it’s pretty recent, from April of 2008. The report is called “Online Engagement Affects Agent Selection Process” …
