From the category archives:

Real Estate Marketing

A Facebook business page (also known as a Facebook fan page) can be a great way to promote your real estate business, even taking the place of a standard website if you don’t have one yet.  (Facebook business pages are free, versatile and easy for non-techies to edit and add content to.) The problem is [...]

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Eyejot is a cool real estate marketing tool that agents can use for sending short video messages via email.  My friend and colleague Greg Perry (a self-made techie and one of the first local agents to become a powerful blogger) pointed it out to me a few months ago, and I just noticed what a [...]

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Love Facebook?  Hate Facebook?  Have a personal Facebook profile, but not sure how to use it for your real estate business? (All of the above?) Regardless of which category you fall into, here’s what you need to know:  Having a Facebook business page (also called a Facebook fan page) is a great way for you [...]

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Are you getting questions about mortgage refinancing from your real estate clients?  I am, and I recently found a good consumer’s guide to home loan refinancing by the Federal Reserve Board.  One of the reasons I like it is that it  seems to clearly explain some mortgage topics that people commonly get confused about, including: [...]

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Looking for a nice way to reconnect with your real estate clients?  At this morning’s office meeting I heard from some agents who are popping by their clients’ homes to say hello and drop off a Hot/Cold thermal bag as a gift.  These bags keep items hot or cold for up to 3 hours, and [...]

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Are you sending out real estate marketing via email to your prospects and clients?  Email can be a powerful tool for you and an incredibly useful medium for your readers, as long as you remember… real estate email marketing needs to be approached CAREFULLY.  Here’s a recent graph from the marketing research firm Marketing Sherpa that shows [...]

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I was cruising around the Yahoo real estate section the other day and stumbled upon an interesting research study about how home buyers and sellers choose real estate agents.  I definitely think it’s worth your time to read, especially since it’s pretty recent, from April of 2008. The report is called “Online Engagement Affects Agent Selection Process”  [...]

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Yesterday I needed to join two calls on a Blackberry Pearl so that I could record the conversation.  I flubbed it up, and then looked online and found that it’s actually quite easy. Here’s the short version, or you can click here to go to the AT&T 3-way calling Blackberry tutorial. 1. Connect with the [...]

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A few days ago I posted about Scribd, a cool online service that let’s you embed documents into your web and blog pages so that people can read them without having to click on a link to open them. (And if you don’t have a website, you can still upload documents to Scribd and let [...]

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