Yesterday I needed to join two calls on a Blackberry Pearl so that I could record the conversation. I flubbed it up, and then looked online and found that it’s actually quite easy. Here’s the short version, or you can click here to go to the AT&T 3-way calling Blackberry tutorial. 1. Connect with the…
A few days ago I posted about Scribd, a cool online service that let’s you embed documents into your web and blog pages so that people can read them without having to click on a link to open them. (And if you don’t have a website, you can still upload documents to Scribd and let…
Scribd is a cool, free online service that helps you share documents online by embedding them in your web pages. If you don’t own a website, you can still post your documents on Scribd for free, where they can be read without having to be downloaded first. This solves the problem of having to attach pdf,…
It’s been 6 weeks since I launched my ‘daily topic’ theme for blog posts as a strategy for posting on this blog regularly. As some of you have noticed, I was cruising along pretty well until December 31, when I inexplicably fell off the wagon. OK, not completely inexplicably — in fact, you may relate…
One of my favorite inspectors does something when he’s explaining inspection items to my real estate clients who are couples that makes my toes curl up into little fists of despair: He makes eye contact with the man about 70% of the time, with me about 20% of the time, and with the wife only about 10%…
Here’s something you should know about your marketing: There are ways to write that make people very likely to DO what it is you want them to do. Here’s the problem: Most of us have no idea how to write that way! Real estate is a marketing business. We sell our services and especially our listings all…
Thinking about sending out a monthly email newsletter to your real estate clients? The first question to ask yourself is, “What information am I going to be sending?” Or, more specifically, “Why should someone open this email?” This is HUGE. Let’s face it, can you think of any one of your clients who’s not already…
Postcards are a great way to market yourself in real estate. People don’t need to open an envelope to see what you sent them, and your postcard is almost guaranteed to get at least a three second look. But what makes people want to keep your postcard around for more than three seconds? If you’re sending…
Those of you who are following my new posting schedule will have noticed that I slipped up over the last few days - thus, Friday’s post happening on Monday. However, considering that earlier I went months without posting a word, hey — this isn’t too bad. Since nearly all home photos need to be edited, especially…
Last week a friend of mine in the health care field emailed me a sample of a logo he had just had created through a professional service. He wanted my opinion on it, and as soon as I looked at it I winced. I had to write back and tell him (gently) that the colors were totally wrong…
