Real Estate Newsletter – Email Marketing | Tools For Real Estate
Real estate email newsletters and marketing tools for real estate agents
From the category archives:
Scribd is a cool, free online service that helps you share documents online by embedding them in your web pages. If you don’t own a website, you can still post your documents on Scribd for free, where they can be read without having to be downloaded first. This solves the problem of having to attach pdf, [...]
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It’s been 6 weeks since I launched my ‘daily topic’ theme for blog posts as a strategy for posting on this blog regularly. As some of you have noticed, I was cruising along pretty well until December 31, when I inexplicably fell off the wagon. OK, not completely inexplicably – in fact, you may relate [...]
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One of my favorite inspectors does something when he’s explaining inspection items to my real estate clients who are couples that makes my toes curl up into little fists of despair: He makes eye contact with the man about 70% of the time, with me about 20% of the time, and with the wife only about 10% [...]
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Here’s something you should know about your marketing: There are ways to write that make people very likely to DO what it is you want them to do. Here’s the problem: Most of us have no idea how to write that way! Real estate is a marketing business. We sell our services and especially our listings all [...]
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Thinking about sending out a monthly email newsletter to your real estate clients? The first question to ask yourself is, “What information am I going to be sending?” Or, more specifically, “Why should someone open this email?” This is HUGE. Let’s face it, can you think of any one of your clients who’s not already [...]
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Postcards are a great way to market yourself in real estate. People don’t need to open an envelope to see what you sent them, and your postcard is almost guaranteed to get at least a three second look. But what makes people want to keep your postcard around for more than three seconds? If you’re sending [...]
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Those of you who are following my new posting schedule will have noticed that I slipped up over the last few days - thus, Friday’s post happening on Monday. However, considering that earlier I went months without posting a word, hey – this isn’t too bad. Since nearly all home photos need to be edited, especially [...]
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Last week a friend of mine in the health care field emailed me a sample of a logo he had just had created through a professional service. He wanted my opinion on it, and as soon as I looked at it I winced. I had to write back and tell him (gently) that the colors were totally wrong [...]
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I was teaching a clock hours class the other week and surveyed the agents to find out what they were doing for marketing and how it was working out. The person who had the best results from a specific marketing push was a lady who dropped pumpkins off at her clients’ homes before Halloween and got a [...]
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I’m recommending a great book that I wish I had picked up right when I started real estate (instead of nine years later!) It’s called The Nonverbal Advantage – Secrets and Science of Body Language at Work, by Carol Kinsey Goman. According to the blurb on the back, “studies show that we form opinions of [...]
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