I was teaching a clock hours class the other week and surveyed the agents to find out what they were doing for marketing and how it was working out. The person who had the best results from a specific marketing push was a lady who dropped pumpkins off at her clients’ homes before Halloween and got a…
I’m recommending a great book that I wish I had picked up right when I started real estate (instead of nine years later!) It’s called The Nonverbal Advantage — Secrets and Science of Body Language at Work, by Carol Kinsey Goman. According to the blurb on the back, “studies show that we form opinions of…
It’s true, this Monday’s marketing tip is actually coming out on Friday (see my previous post if you’re wondering why!) OK, I’ll get straight to the point — this is a client gift idea that won’t be the right fit for everyone in your list, but for the ones that it is it should really resonate. …
These days there are some great online services that make it easy to build web forms that you can link to from your website, blog or emails. One of my favorites is Formspring, due to its ease of use, friendly interface and multiple pricing options (including a free version.) Just to be clear, it’s MUCH…
Do you have potential repeat and referral real estate business in your contact list that you’re just not sure how to tap into? If you’re like most real estate agents, the answer is ‘Yes!’ To make it easier for you, we just posted an article on how to EASILY reconnect with those past clients when you think a…
If you’re a bit of a techie you should know about a great site I was referred to by Seattle pet photographer Jamie Plughoeft (you can check out her excellent dog and cat photos at www.cowbelly.com.) It’s called Dynamic Drive, and you can find javascript and dynamic html script to create all kinds of cool…
If you’re a real estate agent you need your own domain name. (Yes, even if you don’t have a website yet!) Get one in just a few minutes on GoDaddy.com.
If you have an email newsletter, it’s easy to encourage people to sign up for it just by adding a link and a call to action to the signature line of all your regular emails. Here’s a quick video showing how to do it.
Here’s a cool way to add some interesting content to your real estate website or blog. Just copy some code from Tim Carter’s Ask the Builder website, paste it into your website or blog, and you’ve got this little widget, below: You can choose different styles and sizes of the video box just by checking…
Want an eye-catching way to advertise to home buyers? Send this picture as a postcard, with the tagline “Considering Your Next Move?” to prospective home buyers, with a blurb about your services on the back. (Hey — dogs, dry humor — it’s an unbeatable combination. ) This photo is available here at Dreamstime, which is a royalty-free photo…
