A Facebook business page (also known as a Facebook fan page) can be a great way to promote your real estate business, even taking the place of a standard website if you don’t have one yet.  (Facebook business pages are free, versatile and easy for non-techies to edit and add content to.)

The problem is that 90% of agents who want to gear up on the social media scale end up never getting around to it.  If that sounds like you, I recommend checking out Mike Mueller’s AreWeConnected site and possibly hiring him to set up your Facebook business page for you.  I haven’ t used this service myself, but I’m a fan of his own Facebook business page and I can tell he’s really active on there and on Active Rain; overall, he seems to really know his stuff.

Here’s the link:  http://areweconnected.com/facebook/ - if you scroll down the page you’ll see samples of Facebook business fan pages he has created.

Eyejot is a cool real estate marketing tool that agents can use for sending short video messages via email.  My friend and colleague Greg Perry (a self-made techie and one of the first local agents to become a powerful blogger) pointed it out to me a few months ago, and I just noticed what a great job he did of branding himself on his Eyejot page.

Click the graphic on the left to see his profile on Eyejot, and I highly recommend checking out this video about the Home Buyer Tax Credit deadline that he is sending out to his real estate clients today for an idea of the type of useful videos you could create.

Eyejot has a free option, and their premium option that allows longer videos and more branding is around $99 per year.  Check out Eyejot’s membership options here.

Love Facebook?  Hate Facebook?  Have a personal Facebook profile, but not sure how to use it for your real estate business?

(All of the above?)

Regardless of which category you fall into, here’s what you need to know:  Having a Facebook business page (also called a Facebook fan page) is a great way for you to market yourself online as a real estate agent.  It’s free, easy to set up, and easy to keep updated with content such as links to interesting articles, photos, and even videos.

How much or how little you put into it is up to you.  But, here’s the catch… most real estate agents don’t know how to create a Facebook business fan page to begin with!

Fortunately, it’s easy.  Here’s a video I made showing exactly how to do it, along with tips on choosing the right title for your Facebook business page.

Think you need to spend a lot to market yourself effectively online?  Think again!

This video shows how one smart agent, Yuno Marioni, is using Twitter, Facebook, LinkedIn, Biznik and Active Rain to create a strong online presence.  (Without a fancy website, and virtually for free!)

Important Social Media Links from the Video:

www.Biznik.com

www.LinkedIn.com

www.Twitter.com

www.Facebook.com

www.ActiveRain.com