Monday’s Marketing Tip – The Dogs Deserve Better Calendar

It’s true, this Monday’s marketing tip is actually coming out on Friday  (see my previous post if you’re wondering why!)

OK, I’ll get straight to the point – this is a client gift idea that won’t be the right fit for everyone in your list, but for the ones that it is it should really resonate.  This year I ordered 20 for the people I knew would appreciate it.

The Product:  The Dogs Deserve Better 14 Month Calendar

The Story:

Dogs Deserve Better is a non-profit organization that works with owners of chained dogs to get their dogs off of chains and into fenced yards, or into the owner’s home.  Their calendar features before-and-after stories and photos of previously chained dogs that have been rescued and now have great lives.

I dont’ know if you can relate to this, but in rural Pennsylvania, where I spent much of my childhood and still visit to see family, I’ve seen thousands of dogs that spend their entire lives – from puppyhood to the time they drop into the dust – tethered at the end of a 6 to 10 foot chain.

I won’t go into it here, but Dogs Deserve Better says it best: ‘There’s not much life on the end of a chain.’

The Pros:

  • This is a nicely done, heartwarming calendar. 
  • The proceeds benefit the charity, which does work throughout the U.S.
  • It’s high on emotional appeal and memorability.
  • People will ask your clients where they got the calendar.
  • At $8 to $9 each for 10 to 20 calendars, it’s reasonably priced.

The Cons:

  • It’s not branded to you, so you have to find a way to attach your business card or some other branding if you want it to be.
  • It’s probably not the ideal gift for everyone in your client list.

Shipping:  They say allow 2 to 3 weeks for delivery, but I got mine in about a week.  Call if you’re concerned about timing.

Just a thought:  If the first thing you thought when you read ‘Dogs Deserve Better’ was, ‘A lot of kids deserve better too, and they don’t get it’, I understand.  I’m giving these out to my clients with a note explaining that I also support charities that help humans – personally, on the receiving end I think I’d want to know that.

Irene Nash
 

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