Done-For-You Newsletters
Let Our Real Estate Email Newsletters Build Your Business FOR You!
From One Realtor to Another:
Click the player to hear a message from Irene.
As you know, building and maintaining relationships with your clients, contacts and referral sources is the number one way to get more business as a realtor.
The problem is that you don’t have enough time in the day to do everything you need to do!
To be successful, you have to be able to get the listings, hold open houses, show homes to clients, answer all your calls and emails, follow up with everybody that you meet out networking AND handle all your marketing.
(Not to mention that now there’s a whole slew of online social networking tools you need to pick from, learn about and spend time building up a presence on!)
There’s just not enough time in the day to do all that, and it gets expensive.
My name is Irene Dorang, and I know the challenges realtors deal with because I’ve been one for over nine years. What I found over the years was that the most effective thing I ever did was to keep in touch with my clients regularly in ways that were truly helpful to them.
“Consumers want content without being sold.”
Debra Pestrak, “Broker Agent News”
I’ve always agreed with that quote by Debra Pestrak. Well, a few years ago I picked up sales guru Jeffrey Gitomer’s “Little Red Book of Selling” and read that you should use an email newsletter to market your business. Once I looked into e-newsletters I understood why he said that.
An Email Newsletter Lets You:
Grow a mailing list of prospects to market to over and over again by letting people subscribe at your website, blog, and even through the signature line of your everyday emails.
Keep pace with technology in front of your increasingly tech-savvy client base.
You can see why, once I learned about email marketing, I got excited about sending my clients an email newsletter packed with great information each month.
But here’s what happened…
A whole year went by without me ever emailing out one word!
Even though I’m a techie, I just didn’t have the time to go through the learning curve of creating an e-newsletter AND consistently come up with great content month after month.
(And I didn’t want to use some service that used articles that felt ‘canned’; I wanted to send my clients information that would really be worth their time to read.)
Finally I thought, “If I need this done for me, so does every other agent out there.”
I knew I had a knack for writing really great artlces and getting good content. Other agents in my office had already offered to pay for marketing materials I had come up with.
So since the email newsletter system I needed wasn’t out there, I created it myself!
How My Real Estate E-Newsletter Service Works
My system sets you up with a great looking, professional email newsletter that’s ready to be sent to your real estate clients in just a few days.
We Do All the Legwork
Each month we fill your newsletter with interesting, well researched content. Then, once you’ve had a chance to review your proof, we send it out FOR you.
In other words, once you’re set up you basically don’t have to worry about a thing, except for keeping your contact list current. (Of course, you always have final say over each issue.) Imagine, never having to stress about missing your marketing deadline again!)
“I have rarely received so many compliments on any mailout than I have received on the newsletter that you are sending to our sphere each month. Relatives, past clients, my lenders, and even my insurance man have called or emailed me when a topic is sent out, well done, and seems to be exactly what they needed that week.”
Barb Avery, REMAX
We Personalize Your E-Newsletter
Even though we take care of sending out your newsletter, it goes directly from you to your contacts, so it’s a personal touch. We make sure that your newsletter looks like it’s by you, from you.
Here are a few of the ways you can personalize your newsletter:
There’s more, and don’t worry, we take care of it so you don’t have to become a techie!
Click here to SEE A NEWSLETTER SAMPLE in the Deep Blue color scheme (our most popular!)
Click here to see our various color options.
Our Articles Are Top Notch
“Just wanted to share with you one of my many great client comments! You are doing a great job of making the newsletter something people look forward to receiving… not dreading or deleting! Thanks to all who make it happen!”
C. Sandstrom
Our content is hard to beat! We respect your clients’ time, and we know that at any given time most of them are not actively buying or selling – but they will be, or they know people who are.
Our original, extensively researched articles let you stay top of mind by appealing to your current clients AND future home buyers and sellers.
Each topic is about something that helps your reader get more value, safety and enjoyment out of their current or future home. For example, your newsletter might be about upcoming remodel trends, new tax savings tips or important home safety information. These are things people WANT to read about!
“This has been a great way to provide my clients with valuable information, without having to spend a huge amount of effort. I always know that the articles will be well-written and about a topic that’s interesting.”
Jim Lloyd, Windermere Real Estate
“Hey Michelle, I thought the newsletter was great! Not too long. Perfect mix of a serious article, some fun links, coupons (who doesn’t love that), etc. I’ll stay subscribed!”
Reply email from a reader (who works in marketing!)
We Keep Things Hassle-Free
We know you have better things to do than learn yet another tech system, so in addition to providing you with a first-rate email newsletter service each month we also provide ongoing support. It’s easy to add and remove names from your database, but if you need help we step in WITHOUT nickel and diming you to death.
“Thank you so very much. I so much appreciate your consistently prompt replies!”
Denni Shefrin
And did we mention? There are no long term contracts. We give you a full refund if you decide our service is not for you and you cancel within the first 60 days. After that you can still decide to leave at any time.
Signing Up Is Easy. We Make It a Cinch!
After getting held up a whole year before sending out my first e-newsletter, I know how to get around what might stop you from getting started. That’s why setup is quick and easy. We just ask you a few basic questions, and then we take care of the rest.
Don’t have your contact list together in Excel?
Send it to us in Word, a text document, even typed or handwritten on a sheet of paper! Just get it to us, and we’ll put it into the right format for you.
Don’t know where your business photo is, or how to re-size it?
We’ll find it online if it’s there, and we’ll re-size your photo for you at no additional charge.
Not sure how to introduce your clients to the newsletter?
We add a friendly note from you to your clients in the first issue, explaining that you’re providing your newsletter as a new service and that you’d love their feedback. Heck, we even tell them how they can unsubscribe easily if they want to! After all, this is meant to be client-friendly and go to the people who want to hear from you.
Wondering who you should send your newsletter to?
We provide you with guidelines, and we’re happy to go through your list with you over the phone.
Think you might not have enough email addresses?
We have a plan for every level! Some of our clients start by sending their newsletter to just 25 people, and some to 700. Once you’re up and running you’ll find it’s much easier to add contacts to your list.
Don’t worry if you don’t have a website, you don’t need one! Yes, it’s great if you have one because you can put a sign-up link for your newsletter on your site, but most of our clients don’t. Get started with an email newsletter and worry about the website later.
Tie Into Our Cost-Effective, Proven System
Do you want to know how much this all costs? Depending on your contact list size, for about the price of going out to dinner with one or two friends once a month you can keep in touch with your entire database with a service that’s done FOR you, which means you don’t spend an extra minute worrying about it.
I personally spend many hours each month gathering, writing and fact-checking the content for each newsletter, not counting the time I spend formatting every issue so that it looks professional and is optimized for email.
Let’s say I conservatively estimate that just for the article writing, I charge $200 an hour for my time and spend two days writing a newsletter issue. That’s $3,200 of my time each month that I spend to make sure your newsletters have good content so that you get great responses from your contacts.
To be honest, I would NEVER do this just for myself! And I wouldn’t even recommend any other agent doing it; it’s just too much time for one person to spend on their own newsletter.
I realize you probably spend a lot of money on your marketing already. As a realtor, I wanted to do this as affordably as I could to help other agents keep in touch and stay ‘top of mind’ with clients. My pricing schedule is really affordable and reasonable, and I would love for you to test drive the service risk-free.
Our Guarantee
Here’s our guarantee: Use our service for two months, and if you don’t feel it was the right investment for you just give us the word within the first 60 days and we will cheerfully refund you every penny you paid. (You only get charged a small setup fee when you sign up anyway, and you even get your first month’s newsletter issue absolutely free!)
It’s a no-risk test drive for you. We do that because we’ve BEEN there. We know how easy it is in real estate to spend money on marketing that doesn’t work out. Besides, we’re confident that you’ll love our service and decide to stay with us.
Sign Up Today and Watch Your Newsletter Go Out Next Week!
From the time you sign up, you’ll be looking at your newsletter proof in 5 business days or less. Here’s how to get started:
Take a look at the plans below to check monthly pricing for your estimated contact list size. Then use the Sign Up link to sign up and create your account with us.
Here’s how it works:
1. When you first sign up you’ll be charged our nominal account setup fee. You don’t need to know exactly how many contacts you’ll be emailing to, since your first month of service is FREE (that means you get a complete newsletter issue at no monthly charge!)
2. As soon as you’ve signed up you’ll get taken to a page where you can provide us with some basic information about how you would like your newsletter personalized. This is not ‘techie’ stuff! Chances are you’ll be able to fill out the entire form without having to dig up any information you don’t have right at hand.
We send you your newsletter proof within 5 business days of getting the ‘OK’ from you that you’ve submitted all of your information.
3. Monthly charges start 35 days after you sign up, based on how many contacts are on your mailing list in the corresponding month. If within 60 days of signing up you decide that you’re not staying with us, you’ll get back your entire investment, including the setup fee and any monthly charge you paid.
(By the way, there are no long term contracts, so you can still decide to leave at any time after that.)
Pricing Plans
| Plan: | Starter | E-Growth | Promoter | Top Dog | i-Pro | i-Champ: |
| # of Email Addresses: | 1 – 75 | 76 – 150 | 151 – 300 | 301 – 450 | 451 – 600 | 650 – 800 |
| Price per Month: | $39 | $47 | $57 | $67 | $77 | $87 |
One-time account setup fee, charged at signup: $129 * $79 *
Includes First Month of Newsletter Service FREE
Remember our guarantee. If during the first 60 days you decide it’s not for you, just tell us and we’ll refund you in entirety! That’s how confident we are that you’ll love our e-newsletter service.
By the way, we put a LOT of work into making your newsletter template look good. (Yes, we’re a bit neurotic – but that’s a good thing for you!)
People who design email newsletters charge HUNDREDS of dollars just for the template, and that’s not including any of the content! So our setup price is a steal, PLUS you get the first month of our top-notch newsletter and our done-for-you service at no charge. (And, of course, if you decide the service is not for you during the 60 day trial period you’ll still get every penny back.)
I urge you to get started today. I’ve done everything I can to make this easy for you, so click below to get started now. It’s that simple.
P.S. Are you thinking that you need to ‘get your database together’ before you sign up? If you are, please click below to hear an important tip from me:
Speaking agent-to-agent, you and I both know that procrastinating now is the first step to looking back a year later and knowing you missed out on getting more clients and referrals with a smart marketing tool that would have been totally stress-free.
We will help you get your information together! And remember, our satisfaction guarantee means that you have two whole months to see if it works out. So don’t procrastinate. Click here to start the risk-free trial now!
