I’m always fascinated with figuring out why an advertising campaign uses a certain font, color, sound theme or person to portray a product.
(This is especially useful when you know it’s been a successful campaign, since if something gets used consistently in marketing it must have a proven payoff.)
So on Monday, the day before the New Hampshire primaries, I was struck by the similarity between the Lenscrafters ad and the headline story photo on the New York Times website.
I’m just saying….
