Marketing Coincidence? You Be the Judge

Image of front page of NY Times website

I’m always fascinated with figuring out why an advertising campaign uses a certain font, color, sound theme or person to portray a product.

(This is especially useful when you know it’s been a successful campaign, since if something gets used consistently in marketing it must have a proven payoff.)

So on Monday, the day before the New Hampshire primaries, I was struck by the similarity between the Lenscrafters ad and the headline story photo on the New York Times website.

I’m just saying….

Irene Nash
 

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