Your Real Estate Clients are on Twitter – Yes, Really!
The number of U.S. Twitter users more than doubled in March 2009, jumping to 9.3 million users. What’s really interesting is this demographic tidbit reported by the internet measurement firm comScore in the Puget Sound Business Journal:
“…45- to 54-year-olds are the most likely to use the service at 36 percent above the average. They are followed by 25- to 34-year-olds, who are 30 percent more likely.”
In other words, these are your past and current clients, and their first time buyer aged children.
If you’re not familiar with Twitter, it’s a micro-blogging service that lets you instantly create a free page and post short blurbs of 140 characters or less. This makes it easy to quickly share a link or fact, without having to compose an entire article (like this one.)
Check out our Twitter feed here, and be sure follow us too. 🙂
Bottom line? Twitter can work well for business because it’s highly functional. Don’t get distracted by the people who feel the need to Tweet every time their dog sneezes, there are plenty of others using it to share useful information about real estate.
Tip: If you often feel like sharing a quick bit of information with your clients but you’re intimidated by the time and energy it takes to blog, you might be surprised – Twitter could be right up your alley.