3 Reasons Why Your Next Real Estate Website Should Be a Blog


Do you hate your real estate website?  If you’re like 80% of the real estate agents I talk to the answer is a resounding “Yes!”  Here’s why you should consider making your next website a nice, clean blog-based site.

1.  Your Blog Can Look Just Like a Website

A blog is really any website designed on a blog platform.  By ‘platform’ I mean the code behind the pages, the stuff you don’t see. Did you know that you can have a blog-based site that looks like a normal website, with a non-changing home page and a separate ‘Blog’ page for the blog posts? 

For an example, check out this nice site we did for Jeanne Gorder.

2.  Search Engines Love Blogs

Google and other search engines crawl through the code of your website to find relevant content.  The easier it is to crawl your website, the more ‘search engine-friendly’ it is.  Blogs are very easy to crawl through and the result is that your content is more likely to show up in the results of online searches.

3.  You Can Create and Edit Your Own Pages

Blogs are set up so that creating and editing your own website pages is pretty much as easy as creating a Microsoft Word document.  You don’t have to know a thing about html, coding or web design.  Talk about power!

How to get started:

If you currently have your own site or plan to have one, getting a blog-based site is as simple as telling your designer that you want a new site based on WordPress, the gold standard for blogging platforms.

We’ll be offering options for agents soon, but in the meantime check out the blog design guys at Men With Pens.

Want to get started for free?

Here are some places that are designed for you to be able to do everything yourself, so they’re free or nearly free:

Active Rain

The best way to get the hang of how these work is to just go there and play around a bit.

Irene Nash

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